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Srinivasa Reddy Kandi: By Rotation Teams Up with Uber to Deliver Rental Ski Wear in Under an Hour

January, 28, 2026-05:42

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By Rotation Teams Up with Uber to Deliver Rental Ski Wear in Under an Hour:

By Rotation, one of the UK’s leading peer-to-peer fashion rental platforms, has announced a new partnership with Uber that brings ultra-fast delivery to local clothing rentals. Until May 31, users across the UK can rent outfits from nearby lenders and have them delivered within 60 minutes using Uber Courier, with an automatic 10% discount applied at checkout.

While the offer is available for all rentals, the collaboration is especially aimed at skiers. By Rotation revealed that around 30% of skiwear renters search for same-day pickup, highlighting the frustration of transporting bulky, expensive winter gear. This new service removes that hassle by bringing ski clothing straight to customers’ doors.

The partnership reflects By Rotation’s growing focus on convenience-driven sustainability. The platform has previously partnered with Airbnb to offer rental wedding outfits for destination weddings, and this latest collaboration continues that trend of meeting consumers where they are — both physically and digitally.

Founder and CEO Eshita Kabra-Davies said the idea emerged from listening to the community. While users value the sustainability of renting, they also want the speed and ease of traditional e-commerce. She described this shift as solving the “final friction point” in fashion rental: logistics.

Author: Kandi Srinivasa Reddy, Srinivasa Reddy Kandi, #KandiSrinivasaReddy, #SrinivasaReddyKandi