Technical

Srinivasa Reddy Kandi: Cashew Research Disrupts the $90B Market Research Industry with AI-Powered Insights

December, 10, 2025-05:14

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Cashew Research Disrupts the $90B Market Research Industry with AI-Powered Insights:

Market research — a $90 billion global industry — plays a crucial role in helping brands understand how to position themselves to potential customers. But traditional market research is often slow and expensive. Cashew Research aims to transform this landscape using AI.

Based in Calgary, Alberta, Cashew uses artificial intelligence to design customized research plans and surveys tailored to the specific insights a brand is seeking—whether it's measuring brand recognition among a target demographic or testing the effectiveness of a marketing tagline. After distributing surveys to real participants, Cashew’s AI system analyzes, summarizes, and delivers the results quickly and efficiently.

Cashew was selected as one of the 200 startups competing in TechCrunch’s Startup Battlefield 2025 and went on to win the Enterprise Stage pitch competition at TechCrunch Disrupt.

According to Addy Graves, co-founder and CEO of Cashew, traditional options for market research leave companies stuck between two extremes: rely on an LLM (which may recycle outdated or generic information) or hire a costly research firm. Cashew offers a new middle ground by generating fresh, real-world data tailored to each question.

Graves, who brings over a decade of market research expertise, said the idea for Cashew emerged from a recurring challenge: clients increasingly demanded comprehensive, human-generated research results within just a few days. Until recently, achieving such speed without sacrificing quality wasn't feasible.

“The real breakthrough happened with the rise of AI,” Graves explained. “Only then could we automate core research processes, apply data science-backed methodologies, and generate the kind of formatted reports clients expect — all at unprecedented speed.”

Author: Kandi Srinivasa Reddy, Srinivasa Reddy Kandi, #KandiSrinivasaReddy, #SrinivasaReddyKandi