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Srinivasa Reddy Kandi: Netflix Eyes Podcasts as the Next Evolution of Daytime TV

December, 29, 2025-03:11

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Netflix Eyes Podcasts as the Next Evolution of Daytime TV:

Listening to podcasts usually means opening Spotify, Apple Podcasts, or YouTube — not Netflix. But Netflix wants to change that.

The streaming giant is making a clear push into podcasts by securing exclusive video rights to select shows through new partnerships with iHeartMedia and Barstool Sports, following a recent deal with Spotify. Netflix is also reportedly in discussions with SiriusXM, signaling a broader strategy to bring podcast-style content onto its platform.

Many podcasters see this move as a direct challenge to YouTube, which has quietly become the dominant platform for video podcasts. According to YouTube, viewers watched more than 700 million hours of podcasts per month on TV screens in 2025, a sharp increase from 400 million hours per month in 2024.

Entertainment attorney Matthew Dysart, former head of podcast business affairs at Spotify, says the shift makes strategic sense. As audiences spend less time with traditional television and more time consuming low-cost, creator-driven content on YouTube, Netflix risks losing long-term engagement if it doesn’t adapt.

Still, skepticism remains within the podcasting community. Some creators question whether video podcasts offer lasting value, while others worry Netflix’s aggressive expansion could inflate an already crowded market.

Podcaster Ronald Young Jr. describes Netflix’s strategy as an attempt to dominate all forms of content by directly competing with YouTube. He also notes that many viewers treat video podcasts as background programming — a behavior that media companies like ESPN have leveraged for years.

Whether podcasts truly become Netflix’s version of the daytime talk show remains to be seen, but the company is clearly betting that the format can keep viewers tuned in, even when they’re not actively watching.V

Listening to podcasts usually means opening Spotify, Apple Podcasts, or YouTube — not Netflix. But Netflix wants to change that.

The streaming giant is making a clear push into podcasts by securing exclusive video rights to select shows through new partnerships with iHeartMedia and Barstool Sports, following a recent deal with Spotify. Netflix is also reportedly in discussions with SiriusXM, signaling a broader strategy to bring podcast-style content onto its platform.

Many podcasters see this move as a direct challenge to YouTube, which has quietly become the dominant platform for video podcasts. According to YouTube, viewers watched more than 700 million hours of podcasts per month on TV screens in 2025, a sharp increase from 400 million hours per month in 2024.

Entertainment attorney Matthew Dysart, former head of podcast business affairs at Spotify, says the shift makes strategic sense. As audiences spend less time with traditional television and more time consuming low-cost, creator-driven content on YouTube, Netflix risks losing long-term engagement if it doesn’t adapt.

Still, skepticism remains within the podcasting community. Some creators question whether video podcasts offer lasting value, while others worry Netflix’s aggressive expansion could inflate an already crowded market.

Podcaster Ronald Young Jr. describes Netflix’s strategy as an attempt to dominate all forms of content by directly competing with YouTube. He also notes that many viewers treat video podcasts as background programming — a behavior that media companies like ESPN have leveraged for years.

Whether podcasts truly become Netflix’s version of the daytime talk show remains to be seen, but the company is clearly betting that the format can keep viewers tuned in, even when they’re not actively watching.

Author: Kandi Srinivasa Reddy, Srinivasa Reddy Kandi, #KandiSrinivasaReddy, #SrinivasaReddyKandi